Published: October, 2021
Why do YOU have a newsletter?
If it’s to promote your background, you might be wasting your time. The audience wants to learn how your experience will benefit THEM.
Why should you focus on the reader’s interest?
The goal of your newsletter is to remain top-of-mind so that YOU will be the accountant of choice. A potential client or a referral source will call you for counsel on the topics you have so cogently explained in the analyses and commentaries of your newsletters.
If you don’t currently have a newsletter, why not?
There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts.
Wishing you had more newsletter ideas in your swipe file?
Consider your wish granted. And, nope, it’s no genie doing that for you, but this CPE webinar will.
We’ve packed it with fresh email newsletter ideas that you can take for a spin anytime you like.
So, whether you’re only starting a newsletter or someone who’s looking to spice up their email marketing with engaging newsletter content, you’ll find this CPE course pretty helpful.
Let’s get on with it!
MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478
MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Specialist, Falk Communications and Research
Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Accountants, attorneys, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs.