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Rev Up Your Newsletter or Start One

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Before starting this self study program, please go through the instructional document.

Overview

  • Why write a newsletter
    1 mins
  • Reader - Centered approach
    8 mins
  • Subject line tips
    18 mins
  • Newsletter publication
    28 mins
  • Who What When Where Why
    36 mins

Course Description

Why do YOU have a newsletter? 

If it’s to promote your background, you might be wasting your time. The audience wants to learn how your experience will benefit THEM.

Why should you focus on the reader’s interest? 

The goal of your newsletter is to remain top-of-mind so that YOU will be the accountant of choice. A potential client or a referral source will call you for counsel on the topics you have so cogently explained in the analyses and commentaries of your newsletters.

If you don’t currently have a newsletter, why not? 

There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. 

Wishing you had more newsletter ideas in your swipe file? 

Consider your wish granted. And, nope, it’s no genie doing that for you, but this CPE webinar will. 

We’ve packed it with fresh email newsletter ideas that you can take for a spin anytime you like. 

So, whether you’re only starting a newsletter or someone who’s looking to spice up their email marketing with engaging newsletter content, you’ll find this CPE course pretty helpful. 

Let’s get on with it!


Click here for more webinars on Communication & Marketing | Personal Development | Business Organization & Management 

Learning Objectives

  • To determine why newsletters are more powerful than social media
  • To discuss new ideas for articles
  • To discuss tips on headlines that readers will click to open
  • To determine ways to manage the newsletter process of writing and production

Who Should Attend?

  • Accountant
  • Accounting and audit managers/practitioners
  • Accounting Managers
  • Accounting Practice Owners
  • Bookkeepers & Accountants & Tax Preparers
  • Business Owner
  • CEO
  • Certified Management Accountant
  • Certified Public Accountant
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Senior Accountant
  • Staff of Accounting Firm
  • Young CPA