Job Summary

We are looking for an experienced Manager – Digital Marketing to lead and execute our end-to-end digital marketing initiatives. The ideal candidate will be responsible for developing and implementing a comprehensive 360° digital marketing strategy to enhance brand awareness, generate quality leads, improve customer engagement, and drive business growth across multiple digital channels.

This role requires a strategic, data-driven marketing professional with expertise in performance marketing, SEO, content marketing, social media, marketing automation, analytics, and team management. The Manager will work closely with cross-functional teams including Sales, Product, Creative, and Leadership to ensure marketing initiatives align with organizational objectives.

Location: Ahmedabad
Shift: 3PM – 12 AM

Key Responsibilities

Strategic Marketing

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Prepare annual and quarterly marketing plans, budgets, and key performance indicators (KPIs).
• Identify growth opportunities through market research, customer insights, and competitor analysis.
• Drive digital transformation initiatives by adopting innovative marketing technologies and best practices.

Performance Marketing

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital advertising platforms.
• Maximize campaign performance by improving ROI, ROAS, lead generation, and customer acquisition.
• Manage media planning, budget allocation, and channel performance optimization.

Brand & Content Marketing

• Strengthen brand positioning and ensure consistency across all digital channels.
• Develop and oversee content strategies including blogs, videos, webinars, email campaigns, case studies, and social media content.
• Create compelling storytelling that enhances customer engagement and brand visibility.

SEO & Organic Growth

• Lead SEO initiatives to improve organic traffic and search engine rankings.
• Manage technical SEO, on-page optimization, keyword strategy, content optimization, and backlink development.
• Monitor search trends and implement strategies to improve online visibility.

Social Media Management

• Develop and execute social media strategies across relevant platforms.
• Build brand awareness, manage online reputation, and increase audience engagement.
• Create and nurture online communities and customer advocacy programs.

Marketing Automation & CRM

• Implement and optimize marketing automation workflows.
• Manage lead nurturing campaigns and customer lifecycle marketing.
• Collaborate with the Sales team to improve lead quality and conversion rates.
• Utilize CRM platforms to monitor customer journeys and campaign effectiveness.

Analytics & Reporting

• Develop dashboards and reporting frameworks to monitor digital marketing performance.
• Analyze campaign metrics, customer behavior, and marketing ROI to drive data-backed decisions.
• Present performance reports, insights, and strategic recommendations to senior leadership.

Team Leadership

• Lead, mentor, and develop a high-performing digital marketing team.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Manage relationships with external agencies, vendors, and technology partners.
  
  

Required Qualification:

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA
• 10+ years of progressive digital marketing experience, with at least 4–5 years in a leadership
• Proven success managing multi-channel digital marketing
• Strong expertise in Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CRM platforms, and marketing automation tools.
• Experience managing substantial digital marketing budgets and delivering measurable business
• Strong analytical, strategic thinking, and stakeholder management
• Excellent communication and leadership