How to Price Profitably And Confidently...Without Scaring Off Even The Most Price Sensitive Clients 1 Credit
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I’m really worried about raising my prices; my clients are very price sensitive. I would simply lose them.
These are the exact words an accountant said to Shane Lukas recently as they were discussing pricing. This accountant wasn’t pricing very well for his services and therefore doing himself a dis-service as well as the accounting profession as a whole.
It's easy to assume that your clients and prospective clients are just price-sensitive and want the cheapest quote. This is only true when they don’t see or appreciate the value they’ll get.
In reality, few people are truly price-sensitive. When people see and appreciate the value, most will pay more. For example, do those same clients drive the cheapest available car? Or more expensive ones, do they have the cheapest possible mobile phone? Or the more expensive ones? They have a choice about their purchases and yet in many cases, they'll choose to pay more where they perceive value.
In this CPE Business Management webinar, Shane will share with you exactly how to present your pricing to clients (existing and potential new clients) in a way that enables them to better see the value and for them to make a decision themselves on how much they’re willing to pay for services from you whilst you benefit from being more profitable.
Key topics covered in this course:
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MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.
Shane Lukas…
Putting Excellence Into (your) Practice: A Proven Roadmap To A Profitable, Sustainable and Value Driven Accountancy Business.
and
What’s Next For Accountants: How to make the biggest threat facing the profession your biggest opportunity.
Shane’s core beliefs include…
Accountancy is a noble profession that can make a profound difference to its clients and deserves to be well rewarded.
AND
It’s not really success if it comes at the
expense of family, friends and health!
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To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.
After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.
We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.
SI
This webinar was especially helpful in my opinion. It confirmed some of the tactics I've been using & gave me some great ideas for new strategies to implement.
JK
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