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21 Steps To Referral Based Sales

  • Accountant
  • CPA (CA)
  • CPA (US)
  • CA - ICAEW
  • ACCA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CWS

Published: March, 2022

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description


  • Why build a referral based business?
    13 mins
  • What is the difference between a lead and a referral?
    19 mins
  • WIIFM What's in it for me?
    32 mins
  • Are sales decisions based on?
    44 mins
  • Introducing in a new market
    69 mins

Course Description

For service-oriented businesses, consistent sales growth can be a struggle. Many professionals are amazing at providing world-class service to their customers and clients, yet they struggle to consistently grow their revenue and income. Would you like to add a growth engine to your business that brings consistent double-digit growth YoY?

Of course, you do! Surveys show that 91% of your customers happily give you a referral, yet only 11% of you are asking. You WOW your customers and clients with service every day. They want to refer you, but they need to be asked… and taught how!

Adding significant growth to your business, and thus your income is easy to do just from your current customer base. You just need to know the 21 Steps to Building Your Referral System.


  • The simple steps to kick start your referrals
  • What a good referral is vs a bad referral 
  • How to ask your customers for referrals daily
  • How to create your dependable referral engine

This CPE webinar is a must-attend for growth-oriented firms that want double digit growth and more growth. This webinar will guide you to simplify the process for growth. Many organizations have DOUBLED their income in less than 18 months by implementing this referral system.

Learning Objectives

  • To get familiarized with the advantages of using a referral system for growth
  • To identify the 21 steps in implementation of a successful referral system
  • To identify the techniques to ask for a referral
  • To identify techniques to train your employees and customers to refer you
  • To formulate your own referral system immediately

Recommended For

  • This CPE course is recommended for the CPAs and other accounting firms of all sizes looking to grow their practice, maximize revenue, and become strategic partners to their clients.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Managers
  • Bookkeepers & Accountants & Tax Preparers
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Senior Accountant
  • Staff of Accounting Firm
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1.5 CPD Credit of Communication for Chartered Professional Accountant (CPA Canada)
  • 1.5 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1.5 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1.5 CE Credit for Certified Wealth Strategist (CWS)
  • 1.5 General Credit for Accountant/Bookeeper
  • 1.5 CPD Credit for CA - ICAEW
  • 1.5 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1.5 CPD Credit for Chartered Accountants - Scotland
  • 1.5 CPD Credit for CPA - Ireland
  • 1.5 CPD Credit for Chartered Certified Accountants (ACCA)

Additional details

  • Course Level :
  • Credits :
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
  • Advance Preparation :


MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.


About Presenter

Scott Finkelstein

Founder, ActionCOACH

Scott grew up in CT and graduated from the University of Hartford. His career started in Investment Banking, where he learned the art of building relationships and hard work. After three decades of leading companies to greater levels of success around the globe, generating over $6 BILLION in new revenue, Scott made the decision to bring his expertise to the greater Austin community locally through the ActionCOACH platform, creating and implementing custom business systems for immediate success.  In simple terms, Scott uses his innate passion for helping others succeed, creating wealth and gaining back control of their business, their life! Scott combines this with his knowledge and understanding that a business can thrive best with thoughtful and implemented systems.  Scott is the father of two amazing sons. His passion for the joys of growth of his sons is reflected in his willingness to get in the game.  His leadership skills lead him to coaching youth sports of baseball, soccer and basketball over the years.  His oldest son is currently at the beginning of a successful career having served bravely in the Air Force Special Forces, while his youngest son is pursuing his dream of becoming a major league pitcher.

About Company

Who is ActionCOACH Shinjiru?

  • Shinjiru is Japanese for 'BELIEVE' and that is what we embrace every day at ActionCOACH.

    We believe that everything is possible. We believe in the following:

      • A mission with a higher purpose
      • All of us can achieve greatness
      • To give more than we receive
      • We are all worthy of abundance in all aspects of life
      • To embrace failure for we are capable of more than we know
      • Finding the good in everyone
      • That with clarity of vision the road to success is always right there for us

What do you believe in?

Yes, business coaching will guide you with strategies for sales and marketing to bring significant growth quickly. We will help you create your plan for success, be an amazing leader with clarity in vision. Next, we will help you enhance the current systems and processes, while creating new ones so that you can handle significant growth in your business. That includes building an amazing team that is empowered to be successful every day so you do not have to do it all.

Again, what do you believe in? As the leader of any organization, it all starts with your beliefs, your vision for self and organization, how do you effectively communicate in order to influence others and articulate a vision that all will want to be a part of.

Do you have clarity in your beliefs? Your vision? What about goals and the road map to get there? As your Coach, we will help bring clarity in all the above and more. We do so through a four part process:

Awareness: Helping you see things about yourself, your organization and the market place.
Education: Providing the tools and resources in leadership, communication, strategic planning and management to so your team and you can be successful every day and stay ahead of the competition
Implementation: We help you then take that education, create a plan to implement the knowledge and guide you to the action plan, while staying by your side
Discipline: Holding you accountable, encouraging you to take responsibility for the goals and actions you commit to for growth and success


FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
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  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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