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Brand Voice: Tell Your Story

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Before starting this self study program, please go through the instructional document.

Overview

  • What do you believe that a BRAND is?
    2 mins
  • The Storybook Guide: Characters
    12 mins
  • Why Does it Mattes?
    21 mins
  • Analyze Your Audience / Stakeholders
    33 mins
  • Look At Current Content / Messaging
    41 mins

Course Description

Do your clients and customers know your story, and are they hearing the right story? Not the chronological history, but the story of how your company became what it is today.  

Through story, you can effectively humanize your brand and communicate who you are, what you do, and how you can help people. The better you do this, the better you can stand out and stake your place in the marketplace (among other benefits). Brand voice can impact how your current and potential clients view your company. It is important to be consistent and demonstrate the know-how to reach your targeted audience. 

This online CPE webinar covers following key topics:

  • The concepts of storytelling within your company, and 
  • How you can improve your marketing message.


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Learning Objectives

  • To explore the concept of a brand, a brand voice, and how to use it
  • To identify why using a consistent brand voice is so important
  • To delve into the TALK method of creating and maintaining your brand’s voice

Who Should Attend?

  • Accounting Firm
  • Business Owner
  • CEO
  • CPA (Industry)
  • CPA - Small Firm
  • Staff of Accounting Firm
  • Tax Firm

Testimonial

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