Brand Voice: Tell Your Story

  • Accountant
  • CPA (CA)
  • CFE
  • CGFM
  • CISA
  • CPA (US)
  • CA - ICAEW
  • ACCA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CFIRS
  • CWS

Published: August, 2021

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Overview

  • What do you believe that a BRAND is?
    2 mins
  • The Storybook Guide: Characters
    12 mins
  • Why Does it Mattes?
    21 mins
  • Analyze Your Audience / Stakeholders
    33 mins
  • Look At Current Content / Messaging
    41 mins

Course Description

Do your clients and customers know your story, and are they hearing the right story? Not the chronological history, but the story of how your company became what it is today.  

Through story, you can effectively humanize your brand and communicate who you are, what you do, and how you can help people. The better you do this, the better you can stand out and stake your place in the marketplace (among other benefits). Brand voice can impact how your current and potential clients view your company. It is important to be consistent and demonstrate the know-how to reach your targeted audience. 

This online CPE webinar covers following key topics:

  • The concepts of storytelling within your company, and 
  • How you can improve your marketing message.


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Learning Objectives

  • To explore the concept of a brand, a brand voice, and how to use it
  • To identify why using a consistent brand voice is so important
  • To delve into the TALK method of creating and maintaining your brand’s voice

Recommended For

  • This online webinar is recommended for any Professionals or Leader who wish to better engage with employees and customers.

Who Should Attend?

  • Accounting Firm
  • Business Owner
  • CEO
  • CPA (Industry)
  • CPA - Small Firm
  • Staff of Accounting Firm
  • Tax Firm

Course Qualification

Webinar Qualifies For

  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1 CPE Credit for Certified Government Financial Manager (CGFM)
  • 1 CPD Credit of Communication for Chartered Professional Accountant (CPA Canada)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 General Credit for Accountant/Bookeeper
  • 1 CPE Credit of Communications & Marketing for Certified Fraud Examiner (CFE)
  • 1 CPE Credit for Certified Information Systems Auditor (CISA)
  • 1 CPD Credit for CA - ICAEW
  • 1 CPD Credit for Chartered Certified Accountants (ACCA)
  • 1 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1 CPD Credit for Chartered Accountants - Scotland
  • 1 CPD Credit for CPA - Ireland

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Lucas LaChance

Partner, Lane Gorman Trubitt, LLC

Lucas is a Texas Society of CPAs Rising Star Award-winning experienced auditor, director, board member, manager, and publisher with more than 15 years of leadership experience in external audit and internal audit with an emphasis on risk-based (COSO) audit approaches. His responsibilities include the oversight and management of a department of more than 30 professionals (budget monitoring, analysis metrics, recruiting/retention, coaching, mentoring); partnering with clients with assets in excess of $150MM+ to identify, analyze, and mitigate financial and industry risks to their strategic plan; planning and execution of multiple, large-scale, simultaneous projects; and development and implementation of numerous accounting and finance presentations to external clients, committees, and boards as well as to local, state, and national audiences about accounting industry developments.

About Company

Lane Gorman Trubitt, LLC

www.lgt-cpa.com

For more than 69 years, Lane Gorman Trubitt, LLC (LGT) has served the Southwest region from its location in Uptown Dallas. The firm is comprised of more than 110 team members who have a variety of professional skills and industry specialization; yet, they all share the same passion to support and grow local businesses with tax, assurance and consulting work.

In addition to the professional services they provide, LGT hosts multiple educational events a year to provide an advantage to their local community members by helping them remain aware of the continuous adjustments affecting businesses.

To provide wealth strategies to our valued clients, LGT has two affiliated companies - LGT Financial Advisors LLC and LGT Insurance Services, Inc.

Credentials. LGT is licensed by the Texas State Board of Public Accountancy and is a member of the American Institute of Certified Public Accountants (AICPA).

Quality Assurance. The AICPA Division for CPA Firms sponsors a program of peer (quality) review. This program is designed to give the public confidence in the quality of a firm’s audit and accounting procedures. LGT has participated in this voluntary quality control review program every three years since 1978, and all of our peer review reports have been unqualified. 

Philanthropic Efforts. Our team members have made it a point to give back to the community. To that end, we participate in more than 20 not-for-profit organizations from volunteer efforts and charitable donations to Board membership. We actively support a number of other charities and foundations within our community

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
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  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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Ratings and Review

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