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Corporate Performance Management (CPM)

  • Accountant
  • CPA (CA)
  • CFE
  • CMA
  • CPA (US)
  • CA - ICAEW
  • ACCA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CWS

Published: November, 2021

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description


  • What is Analytics-based Corporate Performance Management (CPM)?
    9 mins
  • What is Business Analytics? Why is it required?
    11 mins
  • Different pain points for increasing interest in CPM
    21 mins
  • How CPM acts as a value multiplier?
    36 mins
  • Various excuses and Real Reasons for the slow rate of adoption
    85 mins
  • Pointers for successful applications of Analytics-based Corporate Performance Management
    87 mins

Course Description

Traditional accounting measures have many challenges in being effective for corporate performance management. Many organizations are far from where they want to be. They need some method to apply intelligence mixed with intuition with data rather than just core or raw data to make an important decision. 

Activity-based costing applied correctly and methodically can serve to be an avenue for corporate performance management in the opinion of our learned speaker Gary Cokins, an internationally recognized expert and author in corporate performance management, performance improvement methods, and business analytics. 

In this online CPE webinar on finance, Gary helps us with the corporate performance management methods that can help with seamless integration of managerial methods such as:

  • Strategy execution with a strategy map
  • The balanced scorecard (KPIs)
  • Enterprise risk management (ERM)
  • Driver-based budgets
  • Rolling financial forecasts for product, service-line & channel
  • Customer profitability analysis (using activity-based costing [ABC] principles)
  • Customer lifetime value (CLV)
  • Six Sigma quality management for operational improvement

Each of these methods can provide the best results in terms of insight and analytics to yield the best – ideally optimal - decisions. This webinar provides an overview of the full version of analytics-based corporate performance management. It will help you with the ability to perform predictive accounting for driver-based budgeting/rolling financial forecasts, what-if scenario analysis, and outsourcing decisions. 

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Learning Objectives

  • To understand how business analytics is an advance over business intelligence and where Big Data fits in. 
  • To explore how to identify and differentiate strategic KPIs in a balanced scorecard and operational performance indicators (PIs) in dashboards. 
  • To identify properly calculating product, service-line, channel, and customer profitability for analysis, insights, and actions. 
  • To recognize how to perform “predictive accounting” for capacity-sensitive driver-based budgets/rolling financial forecasts, what-if analysis, and outsourcing decisions. 
  • To explore overcoming implementation barriers such as behavioral resistance to change and fear of being held accountable

Recommended For

  • This online CPE webinar on Finance is recommended for CPAs, CMA, ABV, CIPM, ChSNC, CFIRS, CWS, and other Accounting and finance professionals who desire to explore corporate performance management.
  • This online CPD course is also recommended for CPAs in Canada who want to help their clients with the best performance management strategies. 
  • This online CPE webinar is recommended for ACCA, CA-ICAEW, CA-Ireland, CA-Scotland, and CPA-Ireland. 

    Who Should Attend?

    • Accountant
    • Accounting Firm
    • Business Owner
    • CEO
    • CFO/Controller
    • CPA (Industry)
    • CPA - Large Firm
    • CPA - Mid Size Firm
    • CPA - Small Firm
    • CPA in Business
    • Entrepreneurial CPA
    • Finance Pros
    • Outsourced CFO
    • QB Pro Advisor
    • Xero Advisor
    • Young CPA

    Course Qualification

    Webinar Qualifies For

    • 1.5 CPD Credit of Finance for Chartered Professional Accountant (CPA Canada)
    • 1.5 CPE Credit of Finance for Certified Public Accountants (CPA-US)
    • 1.5 CPE Credit of Corporate Finance for Certified Management Accountants (CMA)
    • 1.5 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
    • 1.5 CE Credit for Certified Wealth Strategist (CWS)
    • 1.5 General Credit for Accountant/Bookeeper
    • 1.5 CPD Credit for CA - ICAEW
    • 1.5 CPD Credit for Chartered Certified Accountants (ACCA)
    • 1.5 CPD Credit for Chartered Accountants - Ireland (CAI)
    • 1.5 CPD Credit for Chartered Accountants - Scotland
    • 1.5 CPD Credit for CPA - Ireland
    • 1.5 CPE Credit of Finance for Certified Fraud Examiner (CFE)

    Additional details

    • Course Level :
    • Credits :
    • Instructional Method :
      QAS Self Study
    • Pre-requisites :
    • Advance Preparation :


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    About Presenter

    Gary Cokins, CMA, MBA

    Advisor, Gary Cokins

    Gary Cokins is an internationally recognized expert, speaker, and author in enterprise and corporate performance management improvement methods and business analytics. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina at www.garycokins.com . Gary received a BS degree with honors in Industrial Engineering/Operations Research from Cornell University in 1971. He received his MBA with honors from Northwestern University’s Kellogg School of Management in 1974.Gary began his career as a strategic planner with FMC’s Link-Belt Division and then served as Financial Controller and Operations Manager. In 1981 Gary began his management consulting career first with Deloitte consulting, and then in 1988 with KPMG consulting. In 1992 Gary headed the National Cost Management Consulting Services for Electronic Data Systems (EDS) now part of HP. From 1997 until 2013 Gary was a Principal Consultant with SAS, a leading provider of business analytics software. 

    About Company

    Analytics-Based Performance Management LLC. provides advisory services to organizations, consulting firms, and software vendors with their challenges to get started, implement, and leverage enterprise and corporate performance management (EPM / CPM) methods such as customer profitability analysis (using ABC), analytics, rolling financial forecasts, strategy maps, and balanced scorecards (KPIs).


    FAQs content

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    • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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    • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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    Ratings and Review


    429 Ratings



    Very Good









    Don Crisp, CPA (US), CGMA

    Mar 5th, 2022

    Great presentation. Presenter is a leader on this subject. Handouts were fantastic and informative.


    Darius Dillon

    Jul 23rd, 2021

    Very thorough and informative


    Gail Sanecki, CPA (US)

    Jun 11th, 2021

    Always interesting and relevant to my job.


    Mostafa Maksy, Accountant, CPA (US)

    Jun 11th, 2021

    Very good.


    Timothy Arogundade, Accountant

    Jun 11th, 2021


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