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Finance Career Development Using Blue Ocean Strategy

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Before starting this self study program, please go through the instructional document.


  • What is Red Ocean?
    4 mins
  • What is a Blue Ocean?
    6 mins
  • Business trends - Near Future
    21 mins
  • Blue Ocean strategy - Talent Profile
    29 mins
  • Re-Launch Your career
    32 mins

Course Description

Pandemic and other crises have created disruptions in careers. 85 Mn Jobs are going to be decreased in demand by 2025 and the demand for new 97 min jobs will increase.

Accounting and finance-related jobs occupied 5 out of the top 10 spots in reducing 85 Mn jobs. and None in tops 10 jobs in new 97 Mn Jobs.

Given these changes, finance professionals need to have a strategy for developing and re-developing career in finance fields. Very recently the speaker learned a strategy called “Blue Ocean Strategy” that is used by a business that can be applied in personal career development.

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

In this CPE course, the speaker has attempted to explain that strategy and how you can apply that in your career development.

In this online CPE webinar, we will also learn key steps in personal branding and have a fully optimized linked-in profile.

The speaker will be happy to offer to mentor those in need, just ask any question in Q&A section.

Learning Objectives

  • To discuss the blue ocean strategy
  • To explain career development strategy
  • To identify latest trends in jobs
  • To identify different steps in creating a personal brand

Who Should Attend?

  • Certified Management Accountant
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Young CPA