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Improve Your Marketing RBI: Five Ways to Grow Your Business

  • Accountant
  • CPA (CA)
  • CFE
  • CGFM
  • CISA
  • CMA
  • CPA (US)
  • CA - ICAEW
  • HRCI
  • SHRM
  • ACCA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CFIRS
  • CWS

Published: August, 2022

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Overview

  • Networking / Trade Association
    3 mins
  • Virtual Networking
    7 mins
  • Speaking : Workshop, Webinar and Conference
    17 mins
  • Why write a newsletter and not a blog
    30 mins
  • Extend your presence online : Website
    45 mins

Course Description

Learn the five essential ways to promote your business and build its visibility — for any individual and any organization. 

This Online PDC/RCH CPE Webinar contains the best strategies for marketing and growing your business using the below-mentioned methods: 

  • Networking
  • Speaking
  • Writing
  • Being active in the trade association of your target market
  • Extending your Digital Presence

Consider which approaches are most comfortable for you — and which will be most effective in reaching your target market. Set a goal of participating in these marketing activities every month — and track your progress to evaluate your success 

Attend this online continuing education webinar and learn the best practices to implement with your prospective clients and referral sources as you swing for the fences utilizing all these strategies. 

Learning Objectives

  • To discuss how to connect with members of a new networking group.
  • To analyze how to get invited to speak on a webinar and podcast.
  • To evaluate how to publish an article in an industry publication.
  • To discuss how to polish your LinkedIn profile and be more active on the platform.

Recommended For

  • This online CPE webinar is recommended for CPAs and other professionals interested in growing their practice by improving their marketing skills.

Who Should Attend?

  • Accounting and audit managers/practitioners
  • Accounting Firm
  • Accounting Practice Owners
  • Business Owner
  • CEO
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • CFO/Controller
  • CPA (Industry)
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 General Credit for Accountant/Bookkeeper/Tax Professionals
  • 1 CPD Credit of Business Communication for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1 CPE Credit of Communications & Marketing for Certified Fraud Examiner (CFE)
  • 1 CPE Credit for Certified Government Financial Manager (CGFM)
  • 1 CPE Credit for Certified Information Systems Auditor (CISA)
  • 1 CPE Credit of Communications & Marketing for Certified Management Accountants (CMA)
  • 1 CPD Credit for CA - ICAEW
  • 1 RCH Credit of Business for Human Resource Certification Institute (HRCI) (Approval No. 593799)
  • 1 PDC Credit for SHRM Professionals (Approval No. 22-JASWF)
  • 1 CPD Credit for Chartered Certified Accountants (ACCA)
  • 1 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1 CPD Credit for Chartered Accountants - Scotland
  • 1 CPD Credit for CPA - Ireland
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Janet Falk

Specialist, Falk Communications and Research

Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Accountants, attorneys, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs.

About Company

Falk Communications and Research

janetlfalk.com/

Falk Communications and Research provides Public Relations, Marketing Communications and Strategy services to accountants, attorneys, business owners, consultants and nonprofits. Key services are contact with targeted media, review of digital assets (website, LinkedIn profile), publication of articles in industry magazines, newsletters, speeches and marketing brochures, among other services. For more information, please visit www.JanetLFalk.com.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
  • Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.

Ratings and Review

4.3

188 Ratings

Excellent

82

Very Good

79

Average

25

Poor

1

Terrible

1

DP

David Porter, CPA (US)

Apr 15th, 2021

The instructor was extremely knowledgeable about the subject matter and presented it in a great format. The presentation was full of fantastic content.

JAT

Julie Ann Tonnon, CPA (US)

Sep 2nd, 2022

Valuable tools and techniques shared regarding personal brand, having elevator pitch, and how to be an effective presenter.

RB

Richard Bowden, CPA (US)

Dec 7th, 2021

Speaker touched on issues most accountants need help on.

WK

Will Knowles, CPA (US)

Jun 3rd, 2022

Great session! I strongly recommend.

CL

Colin Lightbody, CPA (CA)

Feb 7th, 2022

Excellent webinar - learned a ton.

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