Published: November, 2021
Business development and firm growth are some of the hottest topics in the industry currently.
How do we promote growth?
How do we obtain more clients while retaining current clients?
How do we gain more market share?
These are important topics for firm leaders to understand to maintain a healthy firm and unlock opportunities in a market that has traditionally been based on a price-driven commodity.
Business development refers to the processes, strategies, and tasks intended to increase and expand opportunities within and between different companies. This could mean business expansion, increasing revenue, making strategic business decisions, or improving profitability through strategic partnerships.
More generally, business development is the creation of long-term value for a business from partnerships, clients, and markets. The term can apply to any activity, no matter the size of the business, whether it is a for-profit or non-profit, which is aimed at ‘developing’ the company in any manner.
Business development can sometimes seem like an overwhelming task for those firm leaders who have historically been focusing on industry knowledge and service.
This CPE webinar offers insight and a framework for simplified business growth developed specifically for accountants based on 15+ years of industry experience in both Accounting and Sales.
MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478
MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Consultant, Inovautus Consulting
Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large prior to moving into the accounting technology sector successfully building sales training programs for both Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA, but also the most underserved in terms of skill development and training. Ty’s passion is to provide the tools necessary for accountants to not only be successful but also enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.
Growing a professional services firm today is about more than just great marketing and effective business development. It includes the right people, too. Inovautus Consulting was founded on the belief that effective marketing strategy and execution combined with acquiring and retaining key talent is the foundation of growing a professional services firm. We work with accounting firms, law firms, financial planning firms, and other service-based businesses that operate in a multi-owner environment. I invite you to learn more about what we do and welcome you to check out our blog and resources section for tools that can help you grow.