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Social Media That Kills: Fundraising Pitfalls For NFP Organizations

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Before starting this self study program, please go through the instructional document.

Overview

  • Common Social Media
    3 mins
  • Engagement Marketing
    9 mins
  • Where Can You Fundraise?
    17 mins
  • Let's Talk Money
    31 mins
  • Halt All Social Media Posts
    43 mins

Course Description

Life on the internet moves at lightning speed, and all it takes is one misstep to damage your not-for-profit’s image. Way too often, NFPs and other businesses go viral for all the wrong reasons. This online CPE webinar for CPAs is designed to take you through the common social media platforms to understand viewer engagement and influencers, help you identify when a social media crisis is happening and how to handle it, and develop a social media policy that keeps you, your employees, and most importantly, your reputation safe.

Key topics discussed in this online non-profit webinar: 

  • Examine the basic tools for your social media policy
  • Provide knowledge of common social media platforms
  • Identify when social media crisis is happening
  • How to deal with a social media crisis
  • Tips for developing a social medial policy


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Learning Objectives

  • To recognize social media
  • To identify common social media platforms
  • To study engagement and influencer marketing
  • To identify the basics of social fundraising
  • To know the primary ROIs for social media
  • To define what is a crisis
  • To identify key factors in crisis communication
  • To review about paying for your crisis

Who Should Attend?

  • Certified Fraud Examiner
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Fraud Examiner
  • Young CPA