Social Media That Kills: Fundraising Pitfalls For NFP Organizations

  • Accountant
  • CPA (CA)
  • CFE
  • CPA (US)
  • CFIRS
  • CWS

Published: August, 2021

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  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Overview

  • Common Social Media
    3 mins
  • Engagement Marketing
    9 mins
  • Where Can You Fundraise?
    17 mins
  • Let's Talk Money
    31 mins
  • Halt All Social Media Posts
    43 mins

Course Description

Life on the internet moves at lightning speed, and all it takes is one misstep to damage your not-for-profit’s image. Way too often, NFPs and other businesses go viral for all the wrong reasons. This online CPE webinar for CPAs is designed to take you through the common social media platforms to understand viewer engagement and influencers, help you identify when a social media crisis is happening and how to handle it, and develop a social media policy that keeps you, your employees, and most importantly, your reputation safe.

Key topics discussed in this online non-profit webinar: 

  • Examine the basic tools for your social media policy
  • Provide knowledge of common social media platforms
  • Identify when social media crisis is happening
  • How to deal with a social media crisis
  • Tips for developing a social medial policy


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Learning Objectives

  • To recognize social media
  • To identify common social media platforms
  • To study engagement and influencer marketing
  • To identify the basics of social fundraising
  • To know the primary ROIs for social media
  • To define what is a crisis
  • To identify key factors in crisis communication
  • To review about paying for your crisis

Recommended For

  • This Online Continuing Professional Education Webinar is recommended for CPAs, CFEs, and Other professionals who desires to assist in managing fundraising for the Not-for-Profit clients
  • This Online CPE webinar is recommended for CPAs in Canada who wants to help NFPs thrive with better fundraising strategies 

Who Should Attend?

  • Certified Fraud Examiner
  • Certified Public Accountant (CPA)
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Fraud Examiner
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPD Credit for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Specialized Knowledge for Certified Public Accountants (CPA-US)
  • 1 CPE Credit for Certified Fraud Examiner (CFE)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 General Credit for Accountant/Bookeeper

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Lucas LaChance

Partner, Lane Gorman Trubitt, LLC

Lucas is a Texas Society of CPAs Rising Star Award-winning experienced auditor, director, board member, manager, and publisher with more than 15 years of leadership experience in external audit and internal audit with an emphasis on risk-based (COSO) audit approaches. His responsibilities include the oversight and management of a department of more than 30 professionals (budget monitoring, analysis metrics, recruiting/retention, coaching, mentoring); partnering with clients with assets in excess of $150MM+ to identify, analyze, and mitigate financial and industry risks to their strategic plan; planning and execution of multiple, large-scale, simultaneous projects; and development and implementation of numerous accounting and finance presentations to external clients, committees, and boards as well as to local, state, and national audiences about accounting industry developments.

About Company

Lane Gorman Trubitt, LLC

www.lgt-cpa.com

For more than 69 years, Lane Gorman Trubitt, LLC (LGT) has served the Southwest region from its location in Uptown Dallas. The firm is comprised of more than 110 team members who have a variety of professional skills and industry specialization; yet, they all share the same passion to support and grow local businesses with tax, assurance and consulting work.

In addition to the professional services they provide, LGT hosts multiple educational events a year to provide an advantage to their local community members by helping them remain aware of the continuous adjustments affecting businesses.

To provide wealth strategies to our valued clients, LGT has two affiliated companies - LGT Financial Advisors LLC and LGT Insurance Services, Inc.

Credentials. LGT is licensed by the Texas State Board of Public Accountancy and is a member of the American Institute of Certified Public Accountants (AICPA).

Quality Assurance. The AICPA Division for CPA Firms sponsors a program of peer (quality) review. This program is designed to give the public confidence in the quality of a firm’s audit and accounting procedures. LGT has participated in this voluntary quality control review program every three years since 1978, and all of our peer review reports have been unqualified. 

Philanthropic Efforts. Our team members have made it a point to give back to the community. To that end, we participate in more than 20 not-for-profit organizations from volunteer efforts and charitable donations to Board membership. We actively support a number of other charities and foundations within our community

Faq

FAQs content

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  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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