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The Credible CFO Driving Growth & Delivering Predictability

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Blair Cook, CPA (US), CA-UK, MBA

Executive Finance Partner Inc.

  • CPA (US)

Published: July, 2021

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Before starting this self study program, please go through the instructional document.


  • Challenges of Today's CFO
    2 mins
  • Four Driving elements to building creditbility
    8 mins
  • Roles finance plays in support of growth
    23 mins
  • Mission defines the finance mandate
    30 mins
  • Technology as a finance enabler
    38 mins
  • Business case for finance transformation
    45 mins
  • Final thoughts
    48 mins

Course Description

In this course, we will look at the credibility of the CFO and of the finance function. We will discuss how we assess credibility as well as the factors that erode and build credibility.  Credibility is the foundation for finance’s position in supporting a growth mandate.  Credible CFO’s position themselves as strategic leaders as they master execution of the existing business and develop visibility of future financial results.  The ability to deliver predictability helps the executive and the board of directors formulate and execute strategic plans with greater confidence.  We will explore strategies that the CFO should be considering to enhance their own credibility as well as that of their team using tools and technology.

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Learning Objectives

  • To explore how credibility ties to the growth agenda
  • To assess credibility of the finance function
  • To recognize how to establish people credibility
  • To identify how to establish process and technology credibility

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Managers
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial CPA
  • Senior Accountant
  • Staff of Accounting Firm