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Why HER and Not ME? How YOU Can be the Accountant Reporters Call

  • Accountant
  • CPA (CA)
  • CFE
  • CGFM
  • CMA
  • CPA (US)
  • CA - ICAEW
  • SHRM
  • ACCA
  • CISM
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CFIRS
  • CWS

Published: October, 2021

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Overview

  • What Makes News
    3 mins
  • Write your media profile and ask for a free 30-minutes consultation
    17 mins
  • Where do your contacts get information?
    22 mins
  • Anatomy of an effective press release
    27 mins
  • Speaking with a reporter
    33 mins

Course Description

Did you see your colleague quoted in the news? 

Why are reporters calling her and not you? 

The answer could be that reporters call the people they know. They don't call an accountant they never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source for comment.

Are you prepared to speak about your business?

When you get a call from a reporter, do you know how to make yourself more quotable and memorable? 

Are you ready to comment on a company in the news or explain how a change in tax law regulation will affect business operations or individuals?

Janet L. Falk, Chief Strategist, Falk Communications and Research, will present the mechanics for connecting with and talking to the media. 

During this online CPE webinar, a sample Media Profile and Press Release will be provided.

Click here for more webinars on | Communication & Marketing | Personal Development | Business Organization & Management |

Learning Objectives

  • To develop brief biographical material to introduce yourself to the media as a credible source on legal and business issues (Media Profile)
  • To describe a specific idea for an article to a reporter
  • To prepare material (Press Release) to announce news about your firm or company 
  • To list the tips to be more quotable when a reporter contacts you for comment on your business or changes in tax law

Recommended For

  • This online webinar is recommended for all the CPAs, CMAs and other professionals in industry as well as in practice who are interested in mastering their networking skills.

Who Should Attend?

  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm

Course Qualification

Webinar Qualifies For

  • 1 CPD Credit of Communication for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1 CPE Credit of Communications & Marketing for Certified Management Accountants (CMA)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 General Credit of Communications & Marketing for Accountant/Bookkeeper/Tax Professionals
  • 1 CPD Credit for CA - ICAEW
  • 1 CPD Credit for Chartered Certified Accountants (ACCA)
  • 1 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1 CPD Credit for Chartered Accountants - Scotland
  • 1 CPD Credit for CPA - Ireland
  • 1 CPE Credit of Communications & Marketing for Certified Fraud Examiner (CFE)
  • 0 CPE Credit of Oral and written communications for Certified Government Financial Manager (CGFM)
  • 1 CPE Credit for Certified Information Security Manager (CISM)
  • 1 PDC Credit of Business Acumen for SHRM Professionals (Approval No. 22-GVJTR)

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Janet Falk

Specialist, Falk Communications and Research

Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Accountants, attorneys, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs.

About Company

Falk Communications and Research

janetlfalk.com/

Falk Communications and Research provides Public Relations, Marketing Communications and Strategy services to accountants, attorneys, business owners, consultants and nonprofits. Key services are contact with targeted media, review of digital assets (website, LinkedIn profile), publication of articles in industry magazines, newsletters, speeches and marketing brochures, among other services. For more information, please visit www.JanetLFalk.com.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
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  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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