Published: October, 2021
Did you see your colleague quoted in the news?
Why are reporters calling her and not you?
The answer could be that reporters call the people they know. They don't call an accountant they never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source for comment.
Are you prepared to speak about your business?
When you get a call from a reporter, do you know how to make yourself more quotable and memorable?
Are you ready to comment on a company in the news or explain how a change in tax law regulation will affect business operations or individuals?
Janet L. Falk, Chief Strategist, Falk Communications and Research, will present the mechanics for connecting with and talking to the media.
During this online CPE webinar, a sample Media Profile and Press Release will be provided.
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MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Specialist, Falk Communications and Research
Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Accountants, attorneys, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs.