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Why HER and Not ME? How YOU Can be the Accountant Reporters Call

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Before starting this self study program, please go through the instructional document.


  • What Makes News
    3 mins
  • Write your media profile and ask for a free 30-minutes consultation
    17 mins
  • Where do your contacts get information?
    22 mins
  • Anatomy of an effective press release
    27 mins
  • Speaking with a reporter
    33 mins

Course Description

Did you see your colleague quoted in the news? 

Why are reporters calling her and not you? 

The answer could be that reporters call the people they know. They don't call an accountant they never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source for comment.

Are you prepared to speak about your business?

When you get a call from a reporter, do you know how to make yourself more quotable and memorable? 

Are you ready to comment on a company in the news or explain how a change in tax law regulation will affect business operations or individuals?

Janet L. Falk, Chief Strategist, Falk Communications and Research, will present the mechanics for connecting with and talking to the media. 

During this online CPE webinar, a sample Media Profile and Press Release will be provided.

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Learning Objectives

  • To develop brief biographical material to introduce yourself to the media as a credible source on legal and business issues (Media Profile)
  • To describe a specific idea for an article to a reporter
  • To prepare material (Press Release) to announce news about your firm or company 
  • To list the tips to be more quotable when a reporter contacts you for comment on your business or changes in tax law

Who Should Attend?

  • Certified Management Accountant
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm