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This course is valid up to March 14th, 2025 for FP Canada Professionals. It is advisable to complete this course before that to get the credit on time.
It’s hard to quantify exactly how important trust is for a business. For business owners, a lack of trust is your biggest expense. It may take years for a manager or an executive to develop the trust of his or her employees, but only moments to lose. Without trust, transactions cannot occur, influence is destroyed, leaders can lose teams and salespeople can lose sales. The list goes on. Trust and relationships, much more than money, are the currency of business.
This CPD webinar will discuss the distinction between trust and trustworthiness within a business context and apply the concepts to the development of a differentiated value proposition and related communications strategy.
This online course is provided by Rod Burylo, an international author and educator specializing in professional and organizational ethics for the financial services and accounting industries. It is designed to fulfill continuing professional education related to ethics and professional responsibility.
Rod will guide the practical application of the concepts for front-line service providers, management, and organizational leadership. He will establish the business case for trustworthiness as both a professional obligation and a foundation for longer-term success - benefiting the client, the practitioner, the organization, and the industry at large.
Major topics included:
Manager, Pinnacle Accounting and Finance
Rod Burylo, CIM, FCSI, is Board Advisor and Manager, Capital Markets for Pinnacle Accounting and Finance. He has worked throughout the financial services for a wide variety of companies in roles that include CCO, CFO and Director. For over 30 years, Rod has been designing and delivering continuing education as a writer and speaker on the topic of business ethics and professional responsibility for several designation and registration categories, including CPA, CFP, PBA and IIROC. He is a 2004 Canadian Advisor of the Year Award winner, 2019 Champion of Financial Literacy Award Finalist, and author of three books, including The Wealthy Buddhist (2019). Rod also consults to boards and leadership teams on topics that include governance, communications strategy, and regulatory compliance. He has served on the board of public and private companies, as well as professional associations and not for profits, including the National Exempt Market Association, Foundation for the Advancement of Entrepreneurship, and the Public Business Accountants Society.
Duration
Course Level
Instructional Method
Pre-requisites
Advance Preparation
66 Ratings
Excellent
36
Very Good
27
Average
3
Poor
0
Terrible
0
ES
Nov 16th, 2023
Rod is very knowledgeable and experienced with this topic. I really appreciated his ability to break out the two types of trust and how it relates to communicating to your target audience. We’ll done Rod ?
AH
Feb 4th, 2024
Rod is a pro and displays a clear and important distinction between trust and trustworthiness.
GTT
Dec 26th, 2023
Excellent Canadian speaker. A solid basis for striving towards trustworthiness.
JL
Dec 10th, 2023
The material and the delivery method was meaningful, modern and exciting.
SP
Aug 15th, 2023
Enjoyed the experience and have more respect for the subject
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