How to be a Sophisticated Consumer; Not a Myopic Consumer

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How to be a Sophisticated Consumer; Not a Myopic Consumer

Learning Objectives

To gain exposure to some of the research on what we buy, where and when, and why.
To analyze “negative-option” sales strategies and why they’re more successful than their opposites.
To explore your feelings about paying for shipping and learn how to be savvy about the real costs of online purchases.
To take away insights for your business model regarding the efficacy of various pricing strategies and payment models.

Course Description

In 1996, an unknown young reporter for the New Yorker magazine, named Malcolm Gladwell, wrote a piece about “The Science of Shopping.” His deep dive into the design of retail spaces, the behavior of crowds, and our dependence on “Market Mavens” were so intriguing that one of his interview subjects (Paco Underhill) soon wrote his book on the same subject.

Now that a huge proportion of our purchasing has shifted to the online marketplace, retailers have only continued to refine their strategies and appeal to our complex desires. We enjoy feelings of convenience, luxury, thrift, efficiency, fashion, savvy, insider knowledge, and more. What can research teach us about how to enjoy the marketplace while making decisions that are truly in our own best interests?

In this CPE Finance Webinar, we’ll look at some of the history and psychology behind consumer buying behavior. We will also learn how to be sophisticated consumers and not myopic consumers.

This course covers the following Major Topics:

What is Behavioral Economics?
What is Myopia?
Shrouded Attributes
Free Shipping
What Business?
Prices and Discounts
DIY and False Economies
The Gym
Credit Cards
Summary
Recommended Reading

Overview

Humans in the real world

5 mins
Shrouded attributes

10 mins
Amazon free shipping without prime

21 mins
Who doesn't love a sale?

34 mins
Pay for expertise or DIY?

43 mins

Webinar Qualifies For

1 CPE Credit of Finance for Certified Public Accountants (CPA-US)
1 General Credit of Finance for Accountant/Bookkeeper/Tax Professionals
1 CPD Credit of Finance for CPA in Canada
1 CPE Credit of Corporate Finance for Certified Management Accountants (CMA)
1 CPE Credit of Finance for Certified Valuation Analyst (CVA)
1 CPD Credit of Finance for Accredited in Business Valuation (ABV)
1 CPD Credit of Personal Financial Planning for Personal Financial Specialist (PFS)
1 PL Credit of Investment Decision Making for Chartered Financial Analyst (CFA)
1 CPD Credit for Association of Chartered Certified Accountants (ACCA)
1 CE Credit of Financial Planning for Chartered Financial Consultant (ChFC)
1 CPD Credit for Chartered Accountant - ICAEW
1 CE Credit for Certified Treasury Professional (CTP)
1 CE Credit of Financial Planning for Certified Wealth Strategist (CWS)
1 CE Credit of Financial Planning for Retirement Income Certified Professional (RICP)
1 CE Credit of Financial Planning for Certified Fiduciary and Investment Risk Specialist (CFIRS)
1 CE Credit of Financial Planning for Financial Services Certified Professional (FSCP)
1 CE Credit of Financial Planning for Wealth Management Certified Professional (WMCP)
1 CPE Credit of Finance for Certified Business Appraiser (CBA)/Master Certified Business Appraiser (MCBA)
1 CE Credit of General finance principles and financial concepts for Certified FP&A Professional (FP&A)
1 CPD Credit for Chartered Accountants - Scotland
1 CE Credit of Financial Planning for Chartered Advisor in Senior Living (CASL)
1 CPE Credit of Finance for Iowa Licensed Public Accountant (IA-LPA)
1 CPD Credit for Chartered Accountants - Ireland (CAI)
1 CPD Credit for CPA - Ireland
1 PL Credit of Finance for CIPM
1 CPE Credit of Finance for Maine Licensed Public Accountant (ME-LPA)
1 CE Credit of Financial Planning for Chartered Special Needs Consultant (ChSNC)
1 CPE Credit of Finance for Delaware Licensed Public Accountant (DE-LPA)

About Instructor

Heather Liston, CFP®, EA

, HARGRAVE FIDUCIARY ADVISORS

Heather is a Certified Financial Planner (CFP®) specializing in resource planning for all of life, with special attention to retirement preparation and the combining and managing of assets in new or changing relationships. She also holds the IRS’s Enrolled Agent credential, as evidence of her expertise in income tax planning. Heather loves helping individuals, couples, and small businesses meet their long-term goals while also enjoying their assets and opportunities in the present.

She did her undergraduate work in liberal arts at Princeton University and earned a Masters in Accounting at the New York University Graduate School of Business Administration and a Certificate in Personal Financial Planning from the University of California at Berkeley.

Heather’s volunteer work includes positions as Board Treasurer for the Marin Shakespeare Company and Programs Co-Chair for San Francisco Financial Planning Day, and she’s a Sierra Club Leader and a long-time Fund Drive Supervisor for KQED Radio.

She is available for a single consultation, an ongoing advisory relationship, and/or creation and monitoring of a comprehensive plan. She does not manage investments or sell products, although she can refer you to appropriate people who do.

Additional Information

Duration

1 Hour

Course Level

Basic

Instructional Method

QAS Self Study

Pre-requisites

None

Advance Preparation

None

FAQ’s

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NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Ratings and Review

4.6

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Ellen Chambers, CPA (US)

This was a very interesting and entertaining topic.

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Finance

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How to be a Sophisticated Consumer; Not a Myopic Consumer

Course Details

Learning Objectives

Course Description

Overview

Qualifies for

Webinar Qualifies For

Presenter Details

About Instructor

Heather Liston, CFP®, EA

Other Details

Additional Information

1 Hour

Basic

QAS Self Study

None

None

FAQ’s

NASBA APPROVED

Ratings and Review

4.6

Ellen Chambers, CPA (US)

Subject Area

Unlimited Access Plan

Inclusions

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