Published: June, 2022
In 1996, an unknown young reporter for the New Yorker magazine, named Malcolm Gladwell, wrote a piece about “The Science of Shopping.” His deep dive into the design of retail spaces, the behavior of crowds, and our dependence on “Market Mavens” were so intriguing that one of his interview subjects (Paco Underhill) soon wrote his book on the same subject.
Now that a huge proportion of our purchasing has shifted to the online marketplace, retailers have only continued to refine their strategies and appeal to our complex desires. We enjoy feelings of convenience, luxury, thrift, efficiency, fashion, savvy, insider knowledge, and more. What can research teach us about how to enjoy the marketplace while making decisions that are truly in our own best interests?
In this CPE Finance Webinar, we’ll look at some of the history and psychology behind consumer buying behavior. We will also learn how to be sophisticated consumers and not myopic consumers.
MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478
MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Vice President, HARGRAVE FIDUCIARY ADVISORS
Hargrave Fiduciary Advisors offers a team-focused approach, which gives clients individualized attention and personalized service.
With an average of 15 years of experience each in corporate retirement planning, our staff offers expertise and market knowledge that helps our clients’ retirement plans succeed.
Jun 10th, 2022
This was a very interesting and entertaining topic.