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Niche Strategy: Grow Your Bottom Line with High Value Clients

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Before starting this self study program, please go through the instructional document.

Overview

  • Reason marketing strategies fail to deliver results
    5 mins
  • Determine your ideal client
    15 mins
  • Critical Questions
    24 mins
  • A random sample of accounting websites
    31 mins
  • Connect the dots
    40 mins

Course Description

To niche or not to niche? Accounting professionals frequently wrestle with this decision.

With cloud accounting clients no longer simply search for a local firm. Instead, they now seek accounting professionals who will expertly resolve their specific business needs. 

As your firm continues to grow, you realize consultative services will make an even greater contribution to your clients. A niche strategy elegantly expands your services beyond the fundamentals and grows your bank account.  

In order to compete in the accounting profession in the new century, firms must focus their energies on building industry and service specializations, or niches. The evidence is clear. Two-thirds of Accounting Today’s 2021 Top 100 Firms cited industry specializations as an area in which their firms are increasing business. Client survey results tell us that industry knowledge is one of the main reasons why prospects select a CPA firm. Industry specialization has been cited as a factor of local firms’ ability to survive and prosper.

This singular move is liberating. A niche defines exactly where to focus your energy, time, and resources for optimal results.  

The many benefits of niche include:

  • High profitability.
  • Services that are of high value to clients
  • More easily identified prospects
  • Work that is not seasonal
  • Niche services lend prestige to your practice.

If you’re ready to attract high-value clients who seek you out, then this online CPE course is for you.

This Online Business Management CPE Webinar would be answering those pertinent questions and would also be highlighting the following key topics:

  • Niches-Why Niches?
  • Differentiation is difficult, Niches are achievable
  • Requisites to build a profitable and scalable Niche practice

Learning Objectives

  • To identify the secret to effectively communicate your value. 
  • To determine a profitable niche that’s an ideal fit for your firm. 
  • To define 5 actions to attract high value clients who respect your expertise.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Certified Public Accountant
  • Chartered Professional Accountant
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Staff of Accounting Firm
  • Young CPA