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Understanding Business Model Canvas with real life examples

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Before starting this self study program, please go through the instructional document.


  • What is a Business model
    4 mins
  • Problem / Opportunity & Solution
    9 mins
  • Value Proposition
    18 mins
  • Customer Relationships
    23 mins
  • Different types of business models
    44 mins

Course Description

Got a new business idea, but don’t know how to put it to work?

Want to improve your existing business model?

Overwhelmed by writing your business plan?

There is one thing that can provide you the solution you are looking for, and that’s the business model canvas.

Business models are the foundation stone for any business planning. Business models help to understand:

How the business would carry out its activities?

What are the revenue-generating opportunities?

What resources do they need?

What kind of activities do businesses need to do in order to make profits?

Generating the business model canvas is a very careful exercise and can help to grow the business fast and keep the efforts focused on what is very important for the business. Every business has a business model whether they document it or not. However, businesses that have documented business plans or business models normally tend to be more resilient and able to change faster. These businesses are focused on what is most important for their business instead of trying the activities which may not be beneficial for the business.

In this CPE course, the speaker Manish Gupta will explain the components of business models and how the business model is generated. In this CPE webinar we will be looking at three big companies and understand how they are generating values. In this continuing education course, we will also be looking at a startup business or idea to learn how to generate a business model from scratch.

Learning Objectives

  • To describe business model canvas
  • To determine how to create business plans
  • To determine how to generate business models
  • To outline plan resources and activities which are important for business

Who Should Attend?

  • Accountant
  • Assistant Controllers
  • Business Owner
  • Business Student
  • Certified Management Accountant
  • Certified Public Accountant
  • CFO/Controller
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Finance Director
  • Finance Pros
  • Young CPA