myCPE
myCPE

Nudging Toward Compliance: The Power of Behavioral Insights 3 Credits

Feb 27, 2025, 02:30 PM ET

Nudging Toward Compliance: The Power of Behavioral Insights 3 Credits

  • Garrett Wasny

    MA, CMC, CITP/FIBP

  • Rating

    4.5

  • Reviewed on

    January, 2024

  • Subject Area

    Behavioral Ethics

Select your learning mode

  • Access the course at your convenience
  • Take the assessment test
  • Get your certificate
  • Attend the live interactive session
  • Answer the polling questions
  • Get your certificate
Feb 27, 2025, 02:30 PM ET

Learning Objective

  • To identify at least six ways BI is being used to nudge citizens, consumers, and taxpayers towards desired actions and improve their experience.
  • To summarize at least 4 reasons why people are not always rational, and why their decisions are often driven by emotions, not careful economic analysis.
  • To discuss 7 competing visions within the IRS on how BI should be used (or not) to increase compliance. 
  • To list at least 8 BI strategies that can be used to influence taxpayer behavior and improve persuasion.
  • To restate at least 10 ways BI can be used in the wording and graphic design and layout of tax forms to deter non-compliance

Course Overview

Join us for an eye-opening CPE webinar on how the Internal Revenue Service (IRS) is using Behavioral Insights (BI) to drive compliance, positively impact taxpayer engagement, and reduce taxpayer burden. This cross-discipline, open-minded science of understanding how people behave and why they act as they do is increasingly being used worldwide by organizations to better understand the behaviors of their customers and citizens to guide and nudge them towards desired actions or to improve their experience.

In this course, you will identify ways BI is being used to nudge citizens, consumers, and taxpayers towards desired actions and improve their experience. You will also summarize reasons why people are not always rational and why their decisions are often driven by emotions, not careful economic analysis. Plus, you will explore competing visions within the IRS on how BI should be used (or not) to increase compliance.

Major topics covered in this online webinar:

  • Behavioral Insights (BI) Fundamentals, and Edward Bernays: The Father of BI
  • How BI is used in social media and the consumer economy
  • The power of nudging
  • How BI is being used in tax administrations around the world
  • Leading BI proposals for the IRS, and BI tax experiments at the IRS
  • How to apply BI principles in your accounting operations

This by Garrett Wasny is designed for practitioners who want to better understand how BI is best tested and used within the IRS to improve the taxpayer experience. You'll also discover how BI can be applied by practitioners in their operations and workflow to improve customer engagement and satisfaction.

On Demand Credits for All Qualifications

Live Webinar Credits for All Qualifications

License details Credits Status
Behavioral Ethics for Certified Public Accountants (CPA-US) 3 CPE Approved
License details Credits Status
Behavioral Ethics for Certified Public Accountants (CPA-US) 2.5 CPE Approved

Additional Information

Credits

3

Course Level

Basic

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.

About Instructor

Garrett Wasny

Garrett Wasny , MA, CMC, CITP/FIBP

Account Executive, BUSINESS & INT’L TRADE EDITORIAL

  • 4.5
  • rating
  • rating
  • rating
  • rating
  • rating

Garrett Wasny, MA, CMC, CITP/FIBP, is an artificial intelligence skills advisor to accountants worldwide and Director of the forthcoming AI Accounting Future Forum. This groundbreaking platform is set to revolutionize how accounting professionals engage with artificial intelligence. A former Price Waterhouse management consultant, Garrett has authored 60+ ebooks, delivered thousands of seminars and webinars to elite accounting enterprises around the globe, and developed dozens of AI apps on accounting technology, tax and ethics topics. 

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. We are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses approved by NASBA and other regulatory bodies?

Yes, all our self-study courses are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the rigorous standards for quality and educational content set by these organizations.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Live Webinar FAQs

What is a Live Webinar Group Internet-Based Credit?

A Live Webinar Group Internet-Based Credit is an interactive, real-time online seminar where professionals can earn Continuing Education credits by participating in live sessions led by experts in various fields. These sessions meet the standards set by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn credits through live webinars?

To earn credits, you must attend the entire live webinar, actively participate in any polls or questions, and complete any required evaluations or assessments. Credits are awarded based on your attendance and participation in the live session.

Are the live webinars approved by NASBA and other regulatory bodies?

Yes, all our live webinars are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the high standards for quality, interactivity, and educational content set by these organizations.

What are the requirements to maintain compliance with live webinar courses?

To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.

How can I access my webinar completion certificates?

After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Reviews and Ratings

out of 5

Excellent

Very Good

Average

Poor

Terrible

AA

Ashraf Abdallah, CIA

5

Informative and of practical experience webinar, presented by experienced instructor in aspects of behavioral Insights with regard of accountancy and taxation fields of work. Many Thanks

TC

Thomas Cully, CPA (US)

5

It was a most interesting class and transitioned from the basic behavioral issues we have to actual practices used by taxing authorities to utilize those behaviors.

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