Black Friday Offer till Nov 30th ! Unlimited Continuing Education only @$199 ! CLICK HERE to view.

Business Modeling for Start-ups: The What, Why and How

You need to register for the webinar to watch the video.

Click Here to Register

Before starting this self study program, please go through the instructional document.


  • Building a business model
    5 mins
  • Matching idea to "ME"
    16 mins
  • How do you learn about your customers?
    32 mins
  • Revenue model checklist
    52 mins
  • Customer development: Testing the business model
    67 mins
  • Traditional business model canvas
    83 mins

Course Description

Business models provide the trajectory to business activities. In absence of a robust business model, the best business organizations may also witness an untimely collapse. Further, while developing a business model, the following vital facts need to be at the focal point- Diversity, Modularity, Openness, Slack resources, Matching cycles, identify your specific audience, establish business processes, develop a strong value proposition, determine key business partners and Leave room for innovation.

Building a strong business model is the key to improving the chance that a new business will have a successful launch and survive over the long term. The business modeling process discussed in this CPE course is a dynamic approach that helps entrepreneurs adapt and change their business model as new information is discovered from prospective customers

Major topics covered in this online CPE webinar:

  • Introduction to Business Modeling
  • Why Build a Business Model?
  • Three Stages of Business Modeling
  • Idea Model: Is There a Market?
  • Idea Model: Is this the Right Business for Me?
  • Idea Model: Can it Make Money?
  • The Foundation of a Business Model
  • Customers with Problems to Solve
  • Finding a Solution with Value
  • Connecting with Customers
  • Identifying Revenue Streams
  • Estimating Cost Structure
  • Creating Metrics for the Model
  • Using the Lean Canvas to Identify Risks
  • Testing the Business Model
  • Pivoting the Business Model
  • Types of Pivots
  • From Customer Discovery to Execution
  • The Traditional Business Model Canvas
  • Transitioning from Business Model Canvas to Business Plan

Learning Objectives

  • To determine how to build an idea model
  • To discuss how to develop a lean business model canvas to prepare for launch
  • To recognize the importance of testing and refining a business model through pivoting
  • To identify the basic types of business model pivots
  • To describe how to develop a traditional business model canvas and use it as a foundation for a business plan
  • To determine the use of three types of business models for each stage in the early development of a new business

Who Should Attend?

  • Accountant
  • Assistant Controllers
  • Business Owner
  • CEO
  • Certified Management Accountant
  • Certified Public Accountant
  • CFO/Controller
  • Chartered Financial Analyst
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Entrepreneurial CPA
  • Finance Pros
  • Outsourced CFO
  • Young CPA