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Perfect Your Elevator Pitch

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Before starting this self study program, please go through the instructional document.


  • Why is an elevator pitch important?
    2 mins
  • Create a story
    8 mins
  • Finding someone to help me with my tree.
    13 mins
  • What does he mean?
    16 mins
  • Elevate your elevator pitch.
    28 mins

Course Description

You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. 

You open your mouth and then pause. 

Where on earth do you start?

Then, as you try to organize your thoughts, his flight is called, and he's on his way. If you'd been better prepared, you're sure that he'd have stayed long enough to schedule a meeting.

This is one situation where it helps to have an "elevator pitch." 

This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.

You only have one chance to make a good first impression so your response or elevator pitch should include what you bring to the table and not just your title. 

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to create interest in a project, idea, or product – or yourself. 

A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

It can take some time to get your pitch right. You'll likely go through several versions before finding a compelling one and that sounds natural in conversation.

This CPE course of Ty Hendrickson will guide you through developing the best possible answer to make the most out of these networking situations.

Learning Objectives

  • To define what makes you different and recognize why this is important.
  • To describe to others what makes you different.
  • To formulate your perfect elevator pitch.
  • To construct an engaging and memorable elevator pitch.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Managers
  • Bookkeepers & Accountants & Tax Preparers
  • Certified Management Accountant
  • Certified Public Accountant
  • Chief Accounting Officer
  • Cloud Accountants
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial CPA
  • Senior Accountant
  • Staff of Accounting Firm
  • Young CPA