Published: November, 2021
You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does.
You open your mouth and then pause.
Where on earth do you start?
Then, as you try to organize your thoughts, his flight is called, and he's on his way. If you'd been better prepared, you're sure that he'd have stayed long enough to schedule a meeting.
This is one situation where it helps to have an "elevator pitch."
This is a short, pre-prepared speech that explains what your organization does, clearly and succinctly.
You only have one chance to make a good first impression so your response or elevator pitch should include what you bring to the table and not just your title.
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use it to create interest in a project, idea, or product – or yourself.
A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.
It can take some time to get your pitch right. You'll likely go through several versions before finding a compelling one and that sounds natural in conversation.
This CPE course of Ty Hendrickson will guide you through developing the best possible answer to make the most out of these networking situations.
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Consultant, Inovautus Consulting
Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large prior to moving into the accounting technology sector successfully building sales training programs for both Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA, but also the most underserved in terms of skill development and training. Ty’s passion is to provide the tools necessary for accountants to not only be successful but also enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.
Growing a professional services firm today is about more than just great marketing and effective business development. It includes the right people, too. Inovautus Consulting was founded on the belief that effective marketing strategy and execution combined with acquiring and retaining key talent is the foundation of growing a professional services firm. We work with accounting firms, law firms, financial planning firms, and other service-based businesses that operate in a multi-owner environment. I invite you to learn more about what we do and welcome you to check out our blog and resources section for tools that can help you grow.