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Course Level :Basic
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Credits :1.5
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Pre-requisites :None
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Advance Preparation :None
1.5 Credits
Subject Area
A fundraising appeal is the way in which a nonprofit organization asks for financial support from its donors. Fundraising appeals are sent to supporters throughout the year encouraging them to donate.
It should work to reiterate your mission, strengthen the relationship between your organization and the donor, and ultimately increase revenue.
How does your non-profit organization's fundraising team approach the business community for support?
Sadly, for many organizations, the answer is, "We don't!"
For others, it is seeking sponsorship of their events.
Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts-in-kind or maybe for a gift certificate for their silent auction.
Some have even joined their local chamber of commerce, gotten the mailing list, and sent an initial letter to member businesses asking for donations (horrors!).
What's wrong with all these methods?
In this E-book on How to Run an Annual Business Appeal, you will find out the pros and cons of these approaches, and how you can be much more effective with your business fundraising by running a volunteer-driven annual business campaign.
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25 Ratings
LM
Apr 10th, 2022
good article
GM
Dec 9th, 2024
Good, practical information
1.5 Credits
Subject Area